awareness campaign created by AssoConcerti and MSF
IMARTS - International Music and Arts joins "La Pace suona Qui," the awareness campaign launched by AssoConcerti and Medisi Senza Frontiere (MSF). The campaign will feature a commercial to be screened before the start of the summer and fall concerts, involving the entire network of AssoConcerti members.
The campaign aims to raise awareness among a broad and diverse audience about the numerous conflicts devastating so many parts of the world (Gaza, Ukraine, Sudan, Lebanon, and more), while also encouraging concrete support for MSF's independent medical-humanitarian work.
After the demonstrations that have filled so many squares in Italy and around the world, there is now a risk that the spotlight on these emergencies will fade. We must keep it on. And we want to do so precisely during concerts, which have always been moments of sharing, harmony, and the desire for peace.
The world of music thus stands against war and alongside those who work every day to heal the physical and psychological wounds of civilian victims.